#include <bits/stdc++.h>
using namespace std;
#define ll long long
#define ar array
void solve()
{
ll n,k;
cin>>n>>k;
priority_queue<ll,vector<ll>,greater<ll>> pq;
vector<pair<int,int>> arr;
for(int i = 0; i < n; i++)
{
int a,b;
cin>>a>>b;
arr.push_back({b,a});
}
sort(arr.begin(),arr.end());
reverse(arr.begin(), arr.end());
ll ans = LLONG_MIN;
ll s = 0;
ll ma = 0;
for(int i = 0 ; i<k; i++)
{
pq.push(arr[i].second);
s+=arr[i].second;
ans = max(ans,s*arr[i].first);
}
for(int i = k ; i < n; i++)
{
ans = max(ans , (s-pq.top()+arr[i].second)*arr[i].first);
if(arr[i].second > pq.top())
{
s -= pq.top();
s+=arr[i].second;
pq.pop();
pq.push(arr[i].second);
}
}
cout<<ans<<"\n";
}
int main()
{
ios_base::sync_with_stdio(0);
cin.tie(NULL);
ll tc;
tc = 1;
//cin >> tc;
while (tc--)
solve();
}
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